video marketing tips

Explainer videos get better traffic to websites

Marketing through video has been around for a while, but surprisingly marketers are just recently starting to comprehend that people would much rather watch an entertaining video than reading a boring black and white textbook/PDF file. Undoubtedly, the popularity on online video marketing is growing much faster than ever expected. This may be due to its ability to entertain the customer whilst selling and informing them as well. Though it does seem easy to just upload a video and start generating traffic to your website, it is a little bit harder than that. There are certain parts of your video you must optimize to make it valuable to the search engines. The search engine notices the title first, because it acts as the name of your video. Same as if someone was searching for you in a crowd, they would call out your name, also known as your title. The optimization of an explainer video cost makes it rise above all other niche specific videos.

Know some video marketing tips

  Title should definitely be the first thing you optimize because it is the first thing search engines notice! Make sure your title catches the interest of your viewers, this will encourage them to click on it and then all you have to do it provide great content. Searchers are more likely to click on a video with a title, ‘Miniature lizard in my backyard’ than Video of a lizard. This is an important strategy when it comes to video marketing. The whole point to using video is to provide content to the viewer, it does not matter what the content is, as long as it is relevant. The best content is informational, and also entertaining. “People want to be entertained, not taught” – That quote explains it best. To provide the best content to your viewers you must make sure it fulfills their needs. Do you think they would finish the video if it doesn’t seem of any interest to them? Create a keyword rich and relevant title, give your video content that is informative as well as entertaining, and make sure to add in your URL in your description.

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